The Hidden Risks, and Realities, of Insurance for High-Net-Worth Individuals

b For high-net-worth individuals, wealth offers a sense of freedom, security, and choice. But with greater assets comes greater risk. While insurance is often seen as a check-the-box necessity, the truth is that many affluent individuals are unknowingly underinsured. This leaves them exposed to potential financial disaster in the event of a major claim.

Today we’re breaking down the hidden risks and how high-net-worth individuals can better protect their homes, vehicles, and lifestyles with the right insurance strategies. Drawing from a recent conversation with Jacob Morgan, a top 1% Farmers Insurance agent and President’s Council member, we’ll uncover the current trends, common mistakes, and smarter moves you should be making today.

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Why Standard Insurance Isn’t Built for the Affluent

Most people begin their insurance journey by shopping for the cheapest premium. It makes sense when you’re starting out. But as your assets grow, that approach quickly becomes dangerous.

Standard policies often have coverage caps that don’t align with the true value of luxury homes, exotic cars, or high-end personal items. Additionally, claims service, deductibles, and replacement cost policies may not be designed for unique needs.

Jacob Morgan puts it plainly: “If you’re worth $10 million and living in a fire-prone area with a custom-built home, you’re in a totally different risk category. You’re not just another house on the block. You’re a one-of-a-kind risk.”

The Reinsurance Crisis: Why Premiums Are Skyrocketing

One of the key drivers of rising insurance premiums in recent years is the cost of   . Reinsurance is essentially insurance for insurance companies. When disasters like hurricanes, wildfires, and massive hailstorms happen, the losses get passed up the chain—and ultimately, back down to consumers.

In 2023 alone, the insurance industry lost $43 billion. By mid-2024, the industry had already hit that figure again. Reinsurance markets are tightening, especially in high-risk zones like:

  • California (wildfires, earthquakes)
  • Florida (hurricanes)
  • Colorado (hail, wildfires)
  • Texas (wind, flood)

These macro pressures are pushing premiums higher, and in some cases, making coverage harder to find altogether. For high-net-worth individuals, this means more scrutiny and significantly higher costs to insure homes in these areas.

Why Wealthy Individuals Are Hit Harder

Affluent clients often find themselves on the losing end of insurance pricing, but not by accident. The very things that make luxury living so desirable—beautiful locations, expansive properties, custom features—also make them high-risk to insure. Insurers are increasingly scrutinizing these properties and passing along higher costs to cover the growing risks and potential losses. Here’s why:

  1. Aggregation of Risk: Insuring a $20 million mansion is not the same as insuring ten $500,000 homes. A single loss can devastate a carrier’s bottom line.
  2. Location, Location, Risk: Luxury homes tend to be in scenic, exclusive areas—on the coast, in the mountains, or in rural getaways. These spots also happen to be more vulnerable to disasters and far from emergency services.
  3. Luxury = Higher Replacement Costs: A tile roof on a million-dollar home isn’t just more expensive—it can be exponentially more expensive. Add in custom cabinetry, imported finishes, and high-end tech, and you’re looking at rebuild costs far beyond what standard policies account for.

Common Insurance Mistakes High-Net-Worth Individuals

Despite having the means to afford proper protection, many wealthy individuals unknowingly fall into common insurance traps. These oversights often stem from a set-it-and-forget-it mentality, or from applying the same logic they used in their early financial lives. Let’s explore the most frequent mistakes and how to avoid them.

  1. Staying with the Same Policy for Too Long: Jacob shares that before he opened his agency, he had the same policy for 12 years without ever reviewing it. He later discovered major gaps in coverage. Your lifestyle evolves—your insurance should too.
  2. Chasing the Lowest Premium: While it might be tempting to price-shop insurance the same way you do flights or hotel rooms, this can lead to inadequate coverage. Insurance companies don’t create all policies equally—especially when it comes to endorsements and exclusions.
  3. Low Deductibles on High-Value Assets: Affluent individuals often keep deductibles low out of habit, but this can cost you thousands in premiums. Raising deductibles on high-value items like homes and luxury vehicles can significantly reduce your annual costs while making sense for your cash flow.
  4. Overinsuring Market Value Instead of Rebuild Cost: Many homeowners assume they should insure their home for its market value. In reality, insurance covers rebuild costs, not what Zillow says your home is worth.
  5. Skipping Liability and Umbrella Coverage: As wealth grows, so does visibility and the likelihood of being targeted in a lawsuit. Umbrella policies can be an inexpensive safeguard—often as little as $500 per year for millions in added protection.

Smarter Insurance Strategies for High-Net-Worth Individuals

If you’re building or preserving significant wealth, your insurance strategy needs to be just as sophisticated. It’s not only about coverage amounts. It’s about who manages your coverage, how often it’s reviewed, and what protections are in place when the unexpected happens. Here are some high-impact strategies that can dramatically improve your risk management approach.

  1. Work with an Agent Who Specializes in Affluent Clients: A knowledgeable agent can tailor policies based on your asset mix, lifestyle, and risk exposure. For example, a home in Vail, a yacht in Miami, and a classic car collection all require different layers of coverage and carriers that understand the nuances.
  2. Bundle Strategically: While bundling home and auto can provide discounts, sometimes splitting carriers is the better choice—especially if you have properties in multiple states.
  3. Review Policies Annually or After Major Life Changes: If you renovate your home, buy a new vehicle, acquire art, or add a vacation home, it’s time to review your policies. Even if nothing major changes, plan on an annual review to ensure you’re not overpaying or undercovered.
  4. Customize Coverage With Endorsements: High-value personal property often needs specialized endorsements. Think: collectibles, watches, wine collections, sports memorabilia, home offices, or smart-home systems. Avoid assuming that a standard policy fully covers these items.
  5. Embrace Higher Deductibles Where It Makes Sense: As Jacob suggests, if you can easily afford a $2,500 or $5,000 deductible on your home or car, consider increasing it. Use the savings to enhance your liability limits or invest in umbrella coverage.
  6. Invest in an Umbrella Policy: Liability claims can come from car accidents, injuries on your property, or even social media defamation. Umbrella insurance picks up where your primary coverage stops, providing extra peace of mind.

Jacob noted that in his book of business, only two umbrella claims have been made. Both were worth more than the premiums collected from hundreds of policies—and they saved the clients from serious financial harm.

Final Takeaway: Don’t Set It and Forget It

Insurance for high-net-worth individuals is not just a formality, it’s a strategic pillar of wealth protection. Unfortunately, too many people spend decades building wealth—only to risk it all on outdated or inadequate insurance coverage.

Here’s what to do next:

  • Review your current policies with a trusted agent
  • Assess your liability exposure, especially if you have multiple properties or vehicles
  • Ask about umbrella policies, higher deductibles, and tailored endorsements
  • Re-shop or review annually, especially if you live in a high-risk area

As Jacob Morgan put it, “Why would you go your whole life building wealth, only to lose it over a $500 insurance decision?”  Well said.

Ready to Protect What You’ve Built?

When it comes to high-net-worth insurance, working with the right expert makes all the difference. Jacob Morgan and his team specialize in protecting complex, high-value portfolios—from luxury homes and vehicles to vacation properties and beyond. Whether you’re reassessing your current coverage or building a more strategic risk management plan, Jacob can help ensure your insurance is aligned with your wealth.

Already working with us on your financial plan? Perfect. We’ll collaborate directly with Jacob to create a seamless, coordinated strategy that protects both your assets and your future.

📞 Contact Jacob Morgan at (719) 576-2638
📧 Email: [email protected]

Just mention this blog/podcast so he knows we sent you!

Real Estate Investing: Fees, Cash Flow, and Risks

Today we are diving deeper into alternative investments and looking at real estate investing.  In the latest episode of The Field Guide Podcast, Brian Colvert, CFP® is covering crucial aspects of investing in real estate. From understanding who truly benefits from these investments to evaluating fees, cash flow, and risks. You’ll learn about different real estate investment options, including REITs, personal property investments, and limited partnerships.

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Understanding Fees and Performance

In real estate investments, fees are an integral aspect that can significantly impact the overall returns. These fees can include management fees, acquisition fees, performance fees, and more. Management fees are charged by the investment managers for overseeing the property or portfolio. This is typically expressed as a percentage of the assets under management. Acquisition fees are one-time charges incurred when purchasing a property, covering costs related to sourcing and acquiring the asset. Performance fees, also known as carried interest, are contingent on the investment achieving certain performance benchmarks and are often a percentage of the profits generated.

It’s essential to consider these fees in the context of the expected returns. High fees might be justifiable if the investment consistently delivers superior performance. However, in scenarios where returns are mediocre or negative, these fees can erode the investment’s value significantly. Therefore, understanding and scrutinizing these fees is crucial to ensure that the investment is structured in a way that aligns the interests of both the investor and the investment manager.

Cash Flow vs. Capital Appreciation

When investing in real estate, it’s important to differentiate between cash flow and capital appreciation. Cash flow refers to the income generated by the property, such as rental income, which provides a steady stream of revenue from day one. This approach is favored for its ability to produce consistent returns regardless of market fluctuations, making it a more stable and predictable investment. On the other hand, capital appreciation focuses on the increase in the property’s value over time. Investors who pursue this strategy often look for properties that can be improved or are in areas poised for growth, aiming to sell at a higher price in the future. While capital appreciation can offer significant returns, it also comes with higher risks and uncertainties.

For many investors, especially those seeking immediate and reliable income, prioritizing cash flow can be a safer and more pragmatic approach. Ultimately, the choice between cash flow and capital appreciation depends on the investor’s financial goals, risk tolerance, and investment horizon.

Real Estate Investment Trusts (REITs)

Real Estate Investment Trusts (REITs) offer a convenient way to invest in real estate without the need for direct property ownership. REITs are companies that own, operate, or finance income-generating real estate across various sectors, such as commercial, residential, and industrial properties. They are publicly traded on major stock exchanges, making them easily accessible to investors.

While REITs can provide diversification and liquidity, approach them with caution. One primary concern is that the management of REITs can become overly focused on growth. This is sometimes at the expense of property maintenance and occupancy rates. This can lead to situations where the managers benefit from substantial fees, while the investors face diminished returns due to vacant or underperforming properties.

Although REITs can play a role in a diversified investment portfolio, it’s crucial to thoroughly research and select REITs with a track record of strong management and solid property performance.

Direct Real Estate Investment

Direct real estate investment involves purchasing and owning property outright, giving you full control over the asset. This method is appealing for several reasons. First, it allows for direct oversight of the property. This enables investors to make strategic decisions regarding maintenance, improvements, and tenant management. Direct ownership can also offer significant tax benefits, such as depreciation deductions and mortgage interest write-offs. Moreover, by eliminating intermediaries, investors can potentially achieve higher returns since they are not paying management fees to an external entity.

However, direct real estate investment requires substantial capital and a commitment to actively managing the property. This includes handling tenant relations, maintenance issues, and ensuring the property remains profitable. Investors must also prepare for market fluctuations and the potential for periods of vacancy.

Despite these challenges, for those willing to invest the time and resources, direct real estate ownership can be a highly rewarding venture, providing both steady cash flow and the potential for significant appreciation over time.

Limited Partnerships (LPs)

Limited Partnerships (LPs) offer another attractive avenue for real estate investing, particularly for those who prefer a more hands-off approach. In an LP structure, there are general partners (GPs) who manage the investment and limited partners (LPs) who provide the capital. This setup lets investors benefit from the expertise and management skills of the GPs without involving them in the day-to-day operations of the property.

One of the key advantages of LPs is the ability to participate in large-scale real estate projects that might be beyond the reach of individual investors. Additionally, LPs often provide regular income distributions from the property’s cash flow, making them appealing for those seeking steady returns.

However, investing in LPs requires thorough due diligence. It’s essential to understand the GPs’ track record. Look at the specific properties being invested in, the exit strategy, and the liquidity terms. Investors should be aware that their capital may be tied up for several years, depending on the partnership agreement. LPs can be a valuable part of a diversified investment portfolio. They offer the potential for both income and appreciation with less direct involvement than owning and managing property outright.

The Importance of Due Diligence

Real estate investing is a compelling alternative investment, primarily due to its ability to generate cash flow. When a property consistently cash flows, the underlying market value becomes less of a concern. The investment remains profitable regardless of market fluctuations or interest rate changes. As long as tenants continue to pay, the investment can perform well, making real estate a non-correlated asset to traditional markets.

Despite some arguments about real estate’s correlation to market downturns, such as in 2008, its correlation is generally lower than many other investments. Real estate can be a valuable addition to any portfolio, depending on your current financial situation, risk tolerance, and the effort you’re willing to put into managing the investment. Whether you choose to own and manage the property yourself or invest through partnerships, due diligence and understanding your risk tolerance are paramount.

Final Thoughts

Real estate offers various investment opportunities, each with its own set of benefits and challenges. Whether through REITs, direct ownership, or limited partnerships, it’s essential to align your investment strategy with your financial goals and risk tolerance.

At Bonfire Financial, we’re here to guide you through these decisions. We will help you navigate from point A to point B with confidence. If you’d like to explore real estate investments further or need assistance with your financial planning, please reach out to us! We’re here to help you every step of the way.

Schedule a call with us today!  Book here now

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