The story behind the name.

A BONFIRE IS A FIRE OF CELEBRATION.

As I look back on my life some of the best memories and conversations have happened sitting around the fire.  I have been pumped up at a homecoming bonfire. Inspired by having deep conversations with friends about the future around the fire. I have felt close to my family on camping trips roasting marshmallows on the fire, and I have felt at peace sitting at a fire and staring at the stars.  Fire is life and all of these are moments are cherished.

Life is meant to be experienced.

That sounds good and all but I am a financial advisor and what does that have to do with financial advising?

I say everything!  Or at least it should.  Money is a vehicle for those experiences and the time to enjoy those moments.  The more money you have, the more experiences you can afford to have with your family and friends. You can give more to the causes you care about. The more peace of mind you can have.

I wanted to create a company that focused on that outcome, not just dollar figures.

Everyone has different goals and dreams and how they want to spend their life. What Bonfire Financial does is focus on those and come up with solutions to meet them as efficiently and as quickly as possible. My hope is that our clients will enjoy even more moments sitting around the proverbial bonfire celebrating their lives.

In the many years I have spent in the financial industry I have seen that most financial companies only focus on the bottom line. They prioritize their shareholders’ value.  This means that the decisions made about the company are not necessarily about how to add more value to the client. They are often about how to improve the share price.  A good share price is nice but it comes at the expense of the client, and the employees of the company.

So why is Bonfire Financial different?

We created Bonfire Financial as a fee-only registered investment advisory firm (RIA) so that we could be true fiduciaries to our clients. Further, all of our advisors are CERTIFIED FINANCIAL PLANNERs™  As such, we must do what’s in the best interest of our clients at all times.  In effect, putting our clients first, which is where we think they should be. We have a belief that if we add more value to our clients than anyone else, not only will they be happy, the company will thrive.

So, as a constant reminder of these philosophies, we came up with a name that reminds us to focus on the client’s outcome every day so that hopefully soon we will all be sitting around the fire celebrating!

All the best,

Brian

President & CEO | Bonfire Financial